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People are social creatures by nature. 

We want connection and engagement, particularly with other people. 

As far as the business world is concerned, a consumer will choose to deal with a human over a robot nine out of ten times. This puts brands at a disadvantage, but it doesn’t permanently exclude them from the game.

The world’s most successful brands like Pepsi, Apple, Adidas, and Nike – don’t let this impediment keep them from connecting with customers. 

Instead of waging an uphill struggle to change the way people think and interact, they work with the brain’s inherent tendencies. 

They humanize the brand in ways that make their marketing more accessible and compelling – and you can do the same.