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Facebook is the top-ranking social media platform because it caters to a wide range of people. The diversity of Facebook video search users is due to it incorporates different media aspects, and includes features such as picture postings, updates, messenger, supports audio and video calling, live streaming, video content, story updates, Facebook news, and the endless list of features continues. It does not limit its users to LinkedIn and Twitter, which typically cater to a specific demographic.

Also, Fb is not restricted as an entertainment platform, but it is being used for businesses and brand promotions too that include helping people with their online businesses. Because of its wide reach and extensive use of social media tools, it is updated with (that include social media listening tools, monitoring tools, and tracking tools. The Facebook listening tool analyses all of the data you’re given on Facebook, such as comments, recommendations, and private messages, to spot trends. Facebook has a large user base, which correlates to ad revenue because firms want to spend their ad expenditures on platforms with the most viewers, and with 2.91 billion monthly active users, it’s difficult to beat Facebook.