Wondering how to make a post shareable on Facebook? Facebook is a widely used social media on which, according to datareportal.com, 2.934 billion (July 2022) people worldwide have their accounts and are monthly active users. It is a platform where people share social media posts with their friends and family and connect with other people from different parts of the world. Facebook is a very user-friendly social media application, and it is available in mobile and desktop versions both. It has billions of users because it is easily accessible and easy to use. People share, like, and comment on posts to engage with other users.
This social media application encourages us to share every detail of our life events with other people, friends, and family through attractive posts. Although sharing everything about your life events with everyone seems to be a fun way of engaging with others, sometimes some things need to be kept private. With Facebook’s privacy settings, it is easy to maintain who can view your posts and who cannot. By default, privacy settings on Facebook allow only your friends to view your shared posts, images, and videos, but fortunately, you can change those settings and share with the audience you want.
When compared to a generic version, brand equity refers to the value premium that a corporation generates from a product with a well-known name. Companies can build brand equity by making their products distinctive, easily recognisable, and superior in quality and reliability.
In marketing, brand equity is the level of sway a brand name has in the minds of consumers and the value of having a brand that is identifiable and well thought of. Organizations establish brand equity by creating positive experiences that entice consumers to continue purchasing from them over competitors who make similar products. This is done by generating awareness through campaigns that speak to target-consumer values, delivering on promises and qualifications when consumers use the product, and loyalty and retention efforts.
Now let’s understand the importance of social media management, brand monitoring, and sentiment analysis to build brand equity.