People are social creatures by nature. 

We want connection and engagement, particularly with other people. 

As far as the business world is concerned, a consumer will choose to deal with a human over a robot nine out of ten times. This puts brands at a disadvantage, but it doesn't permanently exclude them from the game.

The world's most successful brands like Pepsi, Apple, Adidas, and Nike – don't let this impediment keep them from connecting with customers. 

Instead of waging an uphill struggle to change the way people think and interact, they work with the brain's inherent tendencies. 

They humanize the brand in ways that make their marketing more accessible and compelling – and you can do the same.

Table of Contents

Humanizing Your Brand Gives You a Competitive Edge

Undoubtedly, if you humanize a brand it gives you a competitive edge. 

There are a plethora of methods for making your brand look more human. 

But why is this such a desired feature for businesses to possess? 

Humanizing your brand may help you move away from traditional, often robotic marketing tactics and toward being more personable and engaging. 

Other than that, why is it necessary to opt for humanized marketing? 

On social networking sites, we humans tend to act similarly. 

At the end of the day, everyone wants to connect with the person behind the brand, not the brand itself.

How Humanized Marketing Works?

Marketing has had a long and winding road. 

If you read our 2016 piece about the history and evolution of advertising, you’ll notice that marketing wasn’t always how it is now. 

Marketers turned to humanized marketing to get their point through.

The first step is towards humanized marketing is to figure out your fundamental values. 

If you don’t know who you are at a core level, you won’t be able to humanize your brand. 

Imagine your brand as a person, and reflect its essential beliefs via actions and characteristics. 

So, how humanized marketing work? how to humanize a brand?

It was done first by influencers. 

They pressed their audience’s emotions to acquire their trust, establish a connection with their fans, or say they gave a non-human marketing a human face. 

As a brand, they’ve become more human.

As a marketer, you need to understand that customers demand experience or, in simple words, humanize marketing products. 

You’re not in the market to sell things anymore. 

It’s all about selling experience.

This takes brand humanization to a greater level.

Why Personalization and Humanization Matters?

Personalization and humanization are both essential parts of current marketing success; thus, this is a great and relevant question. 

Companies and organizations value both, but for very different reasons. 

Personalization improves message relevance, which leads to higher response rates, while humanization enhances trust through increasing kinship.

According to the PwC Global Consumer Insights Survey 2018, more than one-third of respondents see “brand trust” as one of the top three reasons for purchasing a product or service. 

Making a brand feel human and honest is the key to achieving this.

Unveil Your Behind the Scenes

Users want to know what your company is up to. Showing your users what happens “behind the brand” is a terrific way to highlight the incredible people that make it all possible. 

You may share a story or video about how your staff are making a difference within and beyond the company on social media or your blog.

Share Information that Enriches, Not Sells

Aggressive sales irritate your audience. 

Don’t think of them as an ocean into which you’re casting a vast network in the hopes of catching some attention. Consider them as people you’d like to chat with. 

Make sure you’re sharing stuff that your audience will find interesting. 

Make it entertaining, educational, humorous, or uplifting. Instead of openly linking products to your brand, do so conceptually.

Take a Stand for Social Issues

No one is on the fence anymore in today’s humanized social media-driven world. 

Everyone is taking a position on major social problems such as the environment, gender equality, diversity, and acceptance—everyone, including your target audience. 

They’re usually more interested in where you (as a brand) stand than what you offer.

Buyers are getting more and more belief-driven. 

They also prefer to believe that their favorite business shares their viewpoints on critical social problems and human values. 

Furthermore, taking a position has a humanizing effect that your company might benefit from.

Show Your Inner Personality

Have you ever been lured to sleep by a blog post? 

Most certainly not, because you probably clicked away after reading a few lines. 

This is what happens when you write in a robotic, formal tone full of “big words” that aren’t HUMAN. 

When you’re trying too hard to seem sophisticated, your readers will notice, and they won’t be interested in reading further. 

We hope you don’t want your readers to run away.

Disclose Your Failures

Your audience is more likely to relate when you disclose your failures instead of your accomplishments. 

This does not mean that you should expose all of your software’s flaws or the manager’s weekly tardiness and lack of desire to work.

Instead of exposing your dirty laundry, share personal experiences or life lessons. 

Share stories of how you overcame struggle or how your company assisted a client in overcoming a problem.

Join Hands with an AI Management Tool

It’s easy to become overwhelmed when you consider all of the tasks that social media marketers perform daily—from content creation and publication to analytics and reporting.

Before humanizing a brand, it’s important to understand the targeted audience. 

But, how do you do that? By investing in a Social Media Management Tool.

We at BrandEquity offer top-notch social media marketing management for small businesses, with extensive brand monitoring and management system. 

We are eager to assist you in improving your brand equity and upgrading your revenues. 

Request a demo to get the best out of audience interactions. 

Please fill out the form, and our representative will get back to you.

Humanize your brand by engaging with your real-time customer with BrandEquity’s sentiment Analysis.

Humanize your brand by engaging with your real-time customer with BrandEquity’s sentiment Analysis.

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Resources for you:

Social Media Content Calendar Guide 2023-21
Social Media Content Calendar Guide 2023: Everything You Need To Know
17-Ask Brand Equity Should I Hide Likes on Instagram
Ask Brand Equity: Should I Hide Likes on Instagram?
19-100+ Digital Marketing Quotes Every Marketer Should Know (2022 Updated)-20
100+ Digital Marketing Quotes Every Marketer Should Know (2022 Updated)
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How to Make a Post Shareable on Facebook - Complete Guide

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