Expert predictions about 2022
According to Marc Stitt, Chief Marketing Officer (CMO) at FMX
1. Short-form videos
“Short-form video will be the most prominent social media trend in 2022. Being able to generate interesting short-form videos that range between 15 and 60 seconds will be important to getting visibility in the news feeds of practically the future of social networks today, whether it be TikTok, Pinterest Idea Pins, Instagram Reels, YouTube Shorts, or even Google Web Stories.
It is not enough to simply create video content, particularly short-form vertical video, in order to succeed. To stand out in a crowded ocean of content, you must conduct thorough, original research and present a new perspective. Future of social media seems to have items and events that take the smallest amount of time.
Short-form videos, like any other type of content, need to be relevant to your intended audience first and foremost. When you know your audience, it will be much easier to design video content that encourages viewers to interact.”
2. Business Intelligence
As per the reviews of Dr. FrederikLipfert Founder & CEO of VPNCheck.org
“Marketers are now using social media to track and identify competitors. Businesses need to know everything about the organizations with whom they share the playing field at a time when competition in many industries and markets has increased. Following competitors can help marketers in identifying potential clients and learning about the issues that similar business experience, for example. Another major social media expert trend is to learn from competitors’ social media failures. Companies can avoid a lot of the trial-and-error experience that costs a lot of time and money by just observing what tactics have worked and what approaches have failed for competitors.” Social media futures can be predicted by going through these approaches.
3. User-Generated Content (UGC)
Coming from TannerArnold, President & CEO of Revelation Machinery
“A simple and successful strategy to promote your brand and increase your audience, user-generated content (also known as UGC) is to ask your followers to create content for you. All posts, videos, and comments that are favorable in nature and that promote your brand fall under the category of user-generated content (UGC). It is termed user-generated content (UGC) if, for example, a consumer snaps a picture of themselves smiling while using one of your goods, uploads it to Instagram, and tags your company’s profile in the picture.
Remember to give credit where credit is due when someone publishes content that promotes your company. You can also post it on your feed or in your stories. Others will be inspired to follow suit as a result of this.”
4. In-stream Shopping
As per the experience of Veronica Miller, Digital Marketing Manager at VPNoverview
“In 2022, e-commerce live streaming is projected to be a key trend. It has already taken off in China, but several platforms are looking to expand their products around the world, especially in the US. Social commerce is a $51.2 billion industry in the US that focuses on selling products on social media. Once live broadcasting on sites like Instagram, Facebook, and Twitter can be integrated with commerce in 2022, a new era of in-stream shopping will begin.
Live internet shopping has already had an impact on consumers’ shopping patterns. Brands and social media influencers are increasingly engaging in one-on-one engagements. As a result, Facebook and Instagram are adding more built-in purchasing options for live shopping to make it even easier for consumers to make purchases while they are on the site.” Social media in the future will contain all kinds of user data used in e-business.Future social media will be much more advanced.
5. Metaverse and the Internet’s future
According to SumitBansal, Founder & CEO of TrumpExcel
“The Metaverse is the new, shiny thing that everyone on social media is raving about, but what exactly is it and how does it work? The answer focuses on communities as well, and how to encourage people to participate even more actively in online social activities like forums and chat rooms. This will provide brands with even more tools and methods of communicating with their target audiences, and there has never been a better moment to jump on board.” The future of social media depends on these strategies.
6. Short-form advertisements
OmidSemino, CEO & Founder of Diamond Mansion, says
“Social media is overrun with short-form advertising consisting of pop-ups, banners, and short video promotions, yet as we move deeper into 2022, narrative advertising with connective threads will take precedence. Studies have demonstrated that short-form promotions have a collective attention span of less than three seconds, yet narrative methods have engagement rates of up to ten times higher, and sharing rates nearly topping 20%.”
7. Tiktok’s popularity will continue to rise
As per the experience of Sep Niakan here, Managing Broker of Condoblackbook
“Despite restrictions in some locations and continued competition, Tiktok will continue to grow in 2022. TikTok is expected to gain over 1.5 billion users in the next year, putting it well ahead of Instagram, according to App Annie.
TikTok’s addictiveness stems from its machine learning algorithm, which presents users with a continual stream of content that they’ll enjoy. It provides consumers with exactly what they want from a social platform: instant pleasure.”
8.Influencer marketing is only going to get bigger.
According to Tiffany Payne, Head of Marketing at Replace your docs
“Influencer marketing isn’t a new phenomenon, but it’s one that’s here to stay. Today’s social media is controlled by influencers who are paid astronomical sums to promote brands.
This trend’s adoption can be seen from two angles. Not only has the number of influencers on social media increased, but so has the amount of money spent on influencer marketing by corporations.”
9. Mainstream virtual reality
Roger Huang, Head of Growth Operations for Springboard, gives his viewpoint on social media for 2022
“VR is no longer a thing of the future – it’s here, and it’s only going to become more mainstream in 2022. This means that if you want to stay ahead of the curve, you need to start experimenting with VR content. There are already a number of platforms that allow you to create VR content, so there’s no excuse not to get on board.”
10. Applying SEO to websites
LauraRike, Pinterest powerhouse consultant at laurarike.com, says
“I think that many social media platforms are going to start favoring SEO in 2022, so I think the best course of action would be to apply what we know about SEO for websites and other copy to our social media copy as well. I recommend for social media managers to keep an eye on how each social media platform’s algorithm changes to include a more SEO-friendly approach, as this will likely be a dynamic target in 2022.”